Economic Times

It’s the other way around, silly.

Where heroes become champions. The International Cricket Council greets fans and players alike with this slogan at the 2017 Champions Trophy. Entering the Oval where India were taking on Bangladesh in a practice match, several punters were scratching their heads. Shouldn’t it be the other way around, they asked, hoping that their heroes might win the tournament and become champions.

The slogan, no doubt coined by some creative genius in an office, works brilliantly, if not in the way literally intended. After all, there is so much about this tournament that seems to be backwards. 

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